The scholarship for creative leadership will provide full tuition support for a leading creative executive from India to study at the Berlin School starting March 2013.
The brothers, who began their ad journey a decade apart from each other, Piyush in 1979 and Prasoon in 1989, will be the eighth recipient of the award.
The Railways' first-ever TVC was ideated, executed and delivered in just over two weeks and at less than Rs 2 crore.
While it was too much of money in hand and a high-flying corporate career to sacrifice, the thrill and adventure to control her own destiny tilted the balance in favour of entrepreneurship for Jessie Paul, who quit a Rs 60 lakh per annum job at Wipro to start her own company.
He's 68, but he shows no signs of slowing down. Ranjan Kapur, country manager, WPP India, has the additional responsibility of Bates India now as its chairman, but the former head of Ogilvy & Mather has taken it up in earnest.
How Motorola climbed from No. 5 to No. 2 in 12 months?
Piyush Pandey was elected the vice chairman of Ogilvy & Mather Asia Pacific by the agency's regional board on Friday.
Mumbai's McCann Erickson and Ogilvy & Mather have made it to the list of top 50 advertising agencies in the world. The list came out of awards survey titled The Gunn Report. Some of the other award-winning Indian performers such as Grey Worldwide, EURO RSCG & Lowe India were from the print advertisement space. It also surveyed whether award-winning commercials helped the products. The survey found that out of 400 award-winning commercials, 86.5% led to better product sales.
Our core strength is that we communicate in English, are low-cost and have impressive skills in design and creatives
Interview with Sumanto Chattopadhyay, group creative director of Ogilvy & Mather Mumbai and creative director of its Kolkata unit.
"Globally, there is an upsurge in the money spent on the Olympics. The effect will now be seen in India as well, with marketers betting more," said Pratab Bose, CEO, Ogilvy & Mather India. At a global level, the 29th Olympics, which will take place between August 8 and August 24, 2008 in Beijing, is likely to attract the highest ad spends to date.
Sweeping 11 awards across eight categories including Ad Agency of the Year at the 2006 Effie awards, Lowe Lintas emerged the most decorated winner.
Global advertising major WPP Group plans to hike stake in Indian arm Ogilvy & Mather to majority 74 per cent by acquiring over 220,000 shares from existing employee shareholders.
An astute advertising professional, he took Ogilvy & Mather India to the number one position after coming on board as managing director in 1994
Sinha, who had both agency and client experience having worked at Coca-Cola in the 1970s and early 1980s, was the first woman to set up a national advertising agency. While Tara Sinha Associates was launched in 1985, Clarion was launched way back in 1955 at the start of her career.
Lohani's job was to turn around the MP Tourism Development Corporation.
The Prime Minister and and President gracing ads for Reliance Jio and Bandhan Bank have put the spotlight on this trend.
By toxic, the reference is to material that whips up hatred, is discriminatory in nature and has explicit sexual and pornographic content.
The focus on Swachh Bharat has sharpened with Prime Minister Modi asking ministers to show the outcomes of schemes launched since the NDA government came to power
It was Dalmiya's decision to open sports broadcasting to private channels in the country. Until the late 1990s, Doordarshan held sole rights to broadcasting BCCI events in India. Dalmiya along with IS Bindra, another cricket administrator, took on the state and fought for air waves to be opened up in cricket broadcasting.
ITC's noodle brand has been caught in the Maggi crossfire.
The latest ad, done by O&M again, Vodafone's ad agency, shows two engineers tinkering away in a dimly-lit highway tunnel.
Advertisers take to pitching family values and social causes, giving celebrity endorsers and flamboyance a miss. Nikhat Hetavkar reports.
Whatever happens to WPP, the marketing communications business will no longer be the same again, says Sreekant Khandekar.
'It does not appear to me that the campaign of 2019 will be positive. By that I mean it is unlikely that there will be an 'achche din' style slogan either from the government or the opposition.'
The agency has done five advertisements so far.
With Airtel and RCom already having launched their special offers for post-paid customers, and RJio around the corner, Vodafone makes its move with Red.
By using recycled resources to create earth-friendly gifting options, the venture Surprise Someone is changing the way India smiles.
A confident, assertive single woman is finding her way into popular advertising narratives.
The endorsement career of India's megastar Amitabh Bachchan displays his relevance in diametrically opposite roles and product categories.
Viveat Susan Pinto & Niraj Bhatt in conversation with Nirvik Singh, chairman and CEO, Grey Group.
The journey of Abhijit Avasthi, the former national creative director of Ogilvy & Mather, is as amazing as it is unbelievable. Read on!
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